Etta is from my full name – Julietta.

Born and raised in California, I’m an experienced artist & creative entrepreneur. 

I’m in progress of launching my Custom Charm + Art Shop as well as a DIY tutorial channel on youtube, and I’m having so much fun in the process!

Join me, get inspired, craft your own projects, and learn to open a business of your own!

Browse the Current Charm Shop

All of my charms are unique, meaning they vary slightly from charm to charm.

Why? Because they are handmade in my studio

No mass production. No assembly line. Just me, handcrafting, on the daily.

Learn more about our uniqueness, construction, handling care & value promise.

Check out New Charms each Month!

Each month a new charm collection is released, so follow along on Facebook, Instagram, or the Etta Craft Blog to see the latest creations. 

Or you can simply shop from the current available inventory!

Order Custom Keepsakes

Along with my monthly collections I make custom keepsake charms ranging for many different occasions:

  • Small-to-Medium Businesses
    • commemorative charms
    • promotional gifts
    • calendar charms
  • Events – Birthday Parties & Weddings
    • unique birthday gifts, party favors, and bridesmaid gifts
    • save-the-date announcements
    • mini cake replicas
  • Social Groups – Sororities, Teams, Clubs
    • custom charm bracelets, necklaces, earrings, and keychains


What are the best ways to get in touch for custom requests?

No question is too small, and I’m happy to help!

  • LIKE my facebook page & send a direct facebook message @ettacraftstudio
  • Email me: julietta@ettacraft.com
  • Send me a direct message on Instagram @ettacraft

Follow fun Crafting Tutorials

Subscribe to my youtube channel to join a growing community of DIY crafters. 

Learn cool art theories, watch fun new crafting techniques, access helpful easy printable resources, complete step-by-step tutorialsenter to win free gifts!

Bake Some Sweet Treats

Follow my Blog and Etta Craft Bakery Group for links to fun baking recipes. For those in Singapore and San Francisco, keep an eye out for any upcoming events I’m hosting.

Post to Instagram with the tag #ettacraftbakery so I can see the outcome of your latest creations!

Build Your Own Creative Business

The best part about learning to run my shop from scratch is being able to share with you the steps I’ve taken along the way to build my business. Follow me on social media and my blog.

I hold over 10 years of experience working in sales & e-commerce, so will be sure to share my favorite tips and tricks.

Happy Crafting!